The Story of Toy Rat Enterprises

Toy Rat Enterprises was born from the vision of CEO Tony Mendez, a trailblazing toy influencer, who imagined a mouse that “reviews a toy”—the spark behind TRAT. From early collaborations with icons like Diamond Select, the company grew into a global force in collectibles. With Ricardo Díaz Marrero, now President of Operations, Toy Rat expanded into Bits—a universe of products and services shaping the future of fandom. At its core stands Troy the Collector Scout, a superhero with scout powers who guides collectors to treasures, preserves their legacies, and unites the community. His heart is Nibble, the ultimate treasure seeker, who gives life to Troy’s mission and the soul of Toy Rat.